Two forkandles boys (Eric Weigeshoff & Peter Darmi) double teamed for the Acme Idea Co. to produce a stunning new Duracell spot which highlights the Roche Accu Check blood sugar meter which can literally go …anywhere! Even up the side of a huge, sheer cliff!
Eric took the helm as Creative Director / Art Director, and Peter created the score and sound design.
The spectacular footage was captured by Steve Richert during his year-long climbing odyssey “Living Vertical” which he undertook to raise diabetes awareness, and will be used in his upcoming documentary feature.
This spot broke new ground by being Duracell‘s first foray into strictly broadband advertising. It’s the future of advertising. And it’s here. Now.